MARKETING MAGIC
FOR YOUR
SMALL BUSINESS WEB SITE

Rosemary (pictured at left) and I are a great team. See, Rosemary is a creative genius and while I recognize good design, I have trouble achieving it on my own. And trust me, good design is ESSENTIAL to achieving marketing magic for your small business web site.

Rosemary, on the other hand, is an aesthete: one who cultivates great sensitivity to beauty.  Thanks to 6 years of working with her, I at least know what I don't know and recognize how important she is to creating small business web site marketing magic.

I once worked on a small business web site that when the graphics were improved, the client saw an increase of 480% in sales.  That's why Rosemary's contributions are so important in my work of creating marketing magic for small business web sites.  While the search engines can't see the branding magic that Rosemary performs, the visitor certainly can and, as illustrated above, it makes a HUGE impact on whether or not your web site creates  marketing magic for your small business.

I got an eyeful of bad design recently when I got back the cover design for my first book, Beyond the Niche: Essential Tools to Create Marketing Messages that Deliver Results which was designed by my publisher’s graphic artist. Fortunately, I have the option of designing my own cover at my own expense, so I‘ve happily hired Rosemary to do her part to create marketing magic for my upcoming book!

While Rosemary is a creative marketing genius, I’m great at the web site coding necessary to create small business marketing magic on the web. One of the most important factors in creating small business web site marketing magic is the coding.  Your web site's coding determines how the search engines see and index your small business web site. And while Rosemary is a creative genius and can create great visuals for small business web site marketing magic, talking about coding and search engine optimization makes her head hurt and ruins her mood for DAYS!

Now, you may wonder how good I am at creating web site marketing magic for small businesses via SEO (search engine optimization). After all, you’ve probably never heard of me (even if I did the coding for your site for Rosemary). If you search for me or my business on Google, you'll see that I come up first for both my name and my business name. That's good, but that really doesn't showcase my small business web site marketing magic via SEO skills. 

See, most people don't search for me or my business name and since it has a unique spelling, I'm virtually assured a number one position. That's "cheap" SEO.  It doesn't take any small business web site marketing magic to get highly ranked on a virtually unheard of search term or keyword. If instead you were to search for Marketing or Web Development or even Small Business Web Site Marketing Magic, I won't come up first in your search.  The reason is that I haven’t optimized my “main” web site for any frequently searched keywords. As a matter of fact, two years ago I coded my web site so it couldn’t be indexed.  I did it on purpose because the second most searched upon term for Web Design on the web is FREE web site design!  UGH!  Like I need to deal with those inquiries all day long!

While I didn’t want to attract web site design clients (I get enough of those through referrals) I knew I needed to know how to optimize web site pages for optimal web traffic. So I created a site that lives INSIDE my Virtual Impax web site called “A Dog for the Family.” Here’s a screen shot from Google on how that site does in the search engines.

Click on this image to have it open full size in a new window so you can see how it reads.

Yippee for me!  I’m a top 10 result  in almost ALL of my keywords for the web site!

Since I’ve got a book coming out, you might think I’m set. After all, I know how to optimize a web site page to get a number one ranking on my preferred search terms.  In addition, I've done everything a new author should do: 

• I purchased a domain name (http://www.beyondnichemarketing.com) last May.

• I started a blog on the site to promote the book.

• I put a site map in written in xml on the site so Google could index it.

Since Google gets 47% of all search engine queries, and drives up to 80% of search engine traffic, so I want to be sure to pay attention to what THEY like! Since I know all this, I’m set, right?

Unfortunately, the answer is NO!

While I've used all my marketing magic skills for my book's web site, if you type in http://www.beyondnichemarketing.com into Google, here is what you'll see.

Despite all my marketing magic skills, when it comes to creating small business web site marketing magic for my new web site, it STILL isn't indexed in Google..

While Google may have revealed in their recent patent application the key to ranking better, what isn't revealed is the real key to creating marketing magic for your small business web site.

In a nutshell, Google won't index new web sites.  It makes sense when you think about it.  Spam marketers love to put up a site, send spam and collect money and then close the site quickly once "the jig" is up!  The only way for Google to make certain they don't send you to one of those sites is to eliminate those sleaze balls.  As a result, when you launch your new web site, you’ll spend up to two years confined to what SEO experts have dubbed “the sandbox.”  Think of it as paying your web site dues.

However, even after spending time in the sandbox, the struggle won't end.  You’ll still have to work like crazy to create enough small business web site marketing magic to compete with older, more established sites.

If you’ve got a new web site, your only hope of creating ANY small business web site marketing magic is: .  You can expect to spend hundreds, possibly thousands of dollars bidding on key words and trying desperately to get enough traffic to your web site to create small business marketing magic with your web site.

Google knows that you need a way for people, your potential clients to find you via the search engines.  So while the "sandbox" keeps out the spammers, it also encourages you, the web site owner to spend money with Google in an effort to create small business marketing magic for your web site. (Hey, Google's stock price isn't in the $400 range per share in the US because they're bad at business!)

How can I create Marketing Magic for my Small Business Web Site?

Well, in my case, I decided to leverage my main web site’s age to my advantage. See, I launched Virtual Impax way back on October 1999. Rosemary’s web site is even older. She launched this site way back on May 1999. Both of our websites are old and wise from the Google spiders' point of view.

That's important to keep in mind:
In order to get real "respect" from Google,
your site has to be "well established."   

So to promote my new book, I decided to “open” my web site to the search engines. Remember when I said that I consciously tanked my search engine visibility?  At least I knew what I was doing.  I also knew how to "unlock" the door when I was ready to create my own small business marketing magic.

It's important to note that even though I list my new book's web site on my client page, it still isn't helping to create marketing magic for the new web site.  I have to do more if I want to create small business marketing magic.

So because I have an old and established site, I can easily direct traffic to my new, and unknown "baby" web site through a keyword rich page which promotes my book and create my own small business marketing magic.

At this point, you may be saying, "That's fine for you! How about my web site?  What can I do since I don't have a site that is 7 years old!"

 If you don’t have a site that’s 7 years old, here's what you can do.

As I was researching promotion ideas for my book, I happened upon a web page that offers marketing page hosting as a form of small business marketing magic.

In essence, you can pay this gentleman between $100 and $500 a month to have your page included on an old and well established site. He'll match your site with one that is established and  in turns pays the owners of these sites a portion of that revenue.  Now that is truly small business marketing magic for BOTH sides of the equation.

It’s a brilliant idea and I highly recommend his service to you. However, there are two spoilers for using his service:

1. If you use his service, you’d better be well versed in creating a web page that can get a great ranking in the search engines for key terms. (I recommend using Word Tracker to find these keyword terms.)
     
2. You'd better not care what kind of content gets hosted on your site.

Yeah, Google will whack your ranking if your links all come from "bad neighbourhoods" so there is some risk to signing up with him as a your marketing page hosting provider. 

At this point, you may be saying,  “Hey, I’m already listed on Rosemary’s Rave page! That means I’ve already got this going on for free!”

Well, not really. (Sometimes, I feel like all I do is deliver bad news!)

Your link on Rosemary’s Rave Page will help your web site. (If you’re not linked, you should be. If you're a client, be sure to send her a testimonial so you can be.)  The link on Rosemary's rave page is considered an incoming link which is ANOTHER factor Google looks for when determining a page rank.   So your link on the rave page is good, but it won't create small business marketing magic for your web site.  It's not designed to do so.  It's not optimized for keywords that you need for your business.

What's a small business web site owner to do?

I contacted Rosemary and wanted to submit her site to the Presell Page Man. The age of her site, the number of “backlinks” and her high Google Page Rank for her three main web sites:

• www.miboso.com,
• www.mibosocoach.com
• www.mibosoradio.com

would command a pretty penny. My educated guess would be that she could command  $200-$300 per page per month per web site.  It wouldn't take many of those to begin generating a nice stream of passive income for Rosemary.

But Rosemary said no.

See, if she were to list her pages with the presell man, she couldn’t control the quality of the pages that she hosted on her web site.

If you've had the pleasure of working with Rosemary, you know that's how she is.  You also know she's not shy about speaking her mind either.

However, her attitude changed when I pointed out how much this could HELP her existing clients.  I told her how this could act as small business marketing magic for people who REALLY need it.  Now THAT piqued her interest.  (One thing I love about Rosemary is that she’s much more interested in helping her clients to achieve small business marketing magic than she is about making money.)

So we came up with a compromise.

Rosemary has agreed to create and offer her own hosted marketing page program. However, it’s going to take more than money in your PayPal acount or a credit card to put this small business marketing magic to work for your business.

First, Rosemary will determine if she WANTS to feature your content on her site. If your site has been brilliantly branded by her, then you’re already in. If she hasn’t brilliantly branded you, then you may need to hire her to do so.

NOTE:  It's not a requirement that Rosemary has performed her "magic" on your behalf. If you don't know Rosemary, you might think that would be the case but trust me, she's not like that.

If Rosemary decides that you’re “presell page worthy,” she’ll send you the costs of the program and the options.  If you decide to proceed, she'll put me to work to create a page with search engine optimized content to be hosted on one or more of Rosemary’s web sites.

I'm not going to go into the fees for the service here and now.  After all, there's no point in telling you how much this will be without knowing whether you're not “hosted marketing page” worthy.   However, I will tell you that if you search for SEO consultants, you’ll see comments such as “We offer SEO consulting services only for high profile Internet companies with large sites”  You'll also notice that you don’t find prices listed for the best ones.  That's because the sticker shock would kill a strong small business owner! Even so called "SEO consultants" who CAN NOT point to a single term where they’ve generated a top 10 keyword (let alone a site like I have shown you above) will charge several thousands of dollars JUST TO LOOK AT YOUR WEB SITE.  

Remember, Rosemary won’t let me charge what this process is “worth” so you really should contact her, especially when you consider that marketing page hosting alone on Rosemary’s sites should cost $300-$500 a month (and would if you purchased the presell man’s package). 

The question you need to ask is:
What is a new client worth to
your coaching practice?

If you charge $450 a month for coaching and a client stays with you for 10 months, that’s $5400 worth of income from that client! If that client refers just one other new client, then that client's value would be $10,800.  ($5,400 X 2) 

While I won't tell you the price, but I will give you a hint: if you got just one new client a year referred using a hosted marketing page on all of Rosemary’s three web sites, you would be getting a 300% return on your investment!

Stock market traders get excited when a promising stock is going to provide a 40% return!  Imagine the fuss over making a 300% return!

At this point, I would normally outline the costs of the program. But in this case, I won’t. because you REALLY DO have to be approved by Rosemary first.

So if you're interested, the first step is to contact Rosemary . If she approves, she’ll then send you the information on the program. 

If you want access to other well established, coaching sites, . I can’t promise you they’ll take just anybody, but I'm confident that they are less “stringent” in their entrance requirements than Rosemary is.

Oh, and if you have an old, established well indexed site, about turning your web site into a passive income resource!

 

What will you get out of our Authentic Personal Branding Process?
CLARITY   FOCUS   DIRECTION   SUPPORT   TANGIBLE TOOLS
▪ Professional growth plans that direct you through a highly successful career
▪ Business strategies & marketing plans that support profitable, fulfilling businesses
▪ Inspiring personal visions that guide you to live the life of your dreams

Book an Introductory Session with Personal Branding Coach, Rosemary Davies-Janes for only $100*. (*$100 fee is credited to your first month of 1-on-1 coaching, if applicable.)