When asked how he came up with his many scientific theories, Einstein pointed to his head, then said he used a pencil and paper
to develop his ideas. His words speak to the power of the integration of analytics and creativity.

Einstein's working process gave life to the theory of relativity, and much more.
The integration of left and right brain also intertwine  imagination and creativity, logic and reasoning.

Today, business profits greatly from this veritable "double header."