
I
was introduced to the importance of personal
branding at a Coaching
Expo in 2002. So I jumped at the chance to
attend MIBOSO's
Authentic Branding
Workshop in Philadelphia in June,
2003. Rosemary's talent became quickly apparent.
She expertly crafted a brand for a workshop
participant with
just a
brief overview of their business and background.
(From
their brand statement's key points to graphic
concepts for a logo.)
After that workshop, I immediately decided to explore
branding in more depth. I signed up for MIBOSO's
Brand Your Genius
and Personal Visioning
Tele-classes. Next, I purchased the
Personal Branding
Self-Study Workbook and completed
every exercise. These experiences helped me
begin to define my brand and USP (Unique
Selling
Proposition).
I
continued working with Rosemary in MIBOSO's
Individual
and
Group
Branding Programs. Her insight and practical approach to branding has been instrumental in my
defining and owning my brand. She
definitely has a
talent for raising someone
UP
to their genius! Rosemary orchestrates each
call with professionalism
and warmth. She
also ensures everyone’s agenda is addressed.
By explaining
the purpose of each brand element
clearly, and with enough familiar examples to
illustrate and drive home key points, she adds tremendous value. This
understanding helped to inspire and move each
and
every person in our group to
OWN their brand and
their genius.
Before my branding work with Rosemary, I had a
conceptual idea about my services. After
our
work together, my confidence increased. And I
learned how to present my services clearly and
consistently. In other words, I aligned my
services with my
brand. As a result, I feel more pass-ionate about my work
because it reflects what Rosemary would define
as my “genius” - my authentic talents and
natural motivators.
~
Gerrie Dresser,
Professional Excellence Strategist, Success Associates, Philadelphia, PA, USA